Rich Copywriter
If my goal was to be financially wealthy, then the path of copywriting would be incredibly frustrating. I have no need for a Ferrari, mansion, or a yacht with a helicopter pad. I mean, I wouldn’t say no to any of those things, but my happiness is not contingent on their acquisition. No, the real […]
Why Writing
As a professional in multiple fields, I am do get the question often “why writing?”. Especially so far into my first career, it seems insane that I would need to branch out. But that is the best word to describe it: need. Teaching is fantastic. I love every second I am in the classroom, or […]
Knowing
The mad rush, the furious clacking of keys, and you frantically trying to keep up with the rushing in your head. You have the right idea, and you know it. Right down to your fingertips. The excitement is electric as you dance over the keyboard, time slipping away in the rhythmic clicking. It is intoxicating, […]
Feeling It
There are absolutely days when you have to admit to yourself that you just aren’t feeling it. The words aren’t jumping off your fingertips, the inspiration isn’t coming, and every sentence is a prison. When these moments happen, we must get to know when it’s time to take a break, and when it’s time to […]
Getting the Story
It’s a natural and central part of the job to be writing about your clients and their business. They will want you to write in a way that reflects the voice of the business. To do that, you need to know their story. In getting the story of their business, be careful not to be […]
Leadership is Wrong
Or, more accurately, they shouldn’t be afraid to be. From politicians to CEOs to teachers in classrooms, being wrong is just part of the job. Understanding that leadership is wrong, at least some of the time, allows us to adjust more quickly. To say that you are never wrong as a leader is exhausting. No […]
Floundering
There are going to be times when you feel like you are lost. None of the choices you are making seem to be making an impact. You’ve jumped into this big pool of creative voices and you haven’t made a single ripple. You are floundering in the middle of the ocean. I wish I could […]
Getting Your Foot in the Door
I don’t have an answer for this. And anyone who says they do you should probably avoid. Getting your foot in the door for your potential clients is the most difficult and necessary task of any business. We are told it’s all about solving problems and providing service. I would agree, in most cases. What […]
Making it Interesting
If we focus too much on the grind, we run the risk of getting bored. Making it interesting elevates the work. If we live inside of our niche, we run the risk of stagnating. Making our work interesting helps us flourish. We need to focus on making it interesting. On finding new ways to challenge […]
Always Learning
It’s a little cliché to admit at this point, but it is nonetheless pretty important for us to be always learning. There is no one moment of arrival, when you have all of the skills you are ever going to need. No moment where you know everything you are ever going to need to know. […]