Details Matter

As a leader the big picture is important. You cannot get distracted by the minutiae of day-to-day operations. That’s where your leadership and guidance come into play, reminding your employees of the goal, and keeping them focused on it. And while you have to become adept at letting go, you cannot forget that details matter. […]

Politics and Leadership

Politics and leadership go together like pasta and sauce. You cannot have one without the other. It’s fantastic when our leaders are chosen purely on merit, but that is rarely the case. Those who lead usually have political acumen above that of us mere mortals. And honestly, I do not begrudge them that. Leadership and […]

Lead From the Side

There are so many analogies about leadership and space already. ‘Lead from the front’ tends to mean you are out doing the same work as the employees. ‘Lead from the back’ tends to mean that you operate like general, making plans. There are benefits and drawbacks to both; a better option for most is to […]

Why Take Charge

You are filled with great ideas, fantastic work ethic, people are constantly asking you opinion and questions. You are a leader in everything but name, so why take charge? Why would you step out in front and take on those extra responsibilities, knowing about all the challenging work that is to come? The answer to […]

Defining Your Process

Quick, buy my course on creating your very own, sales-driven process that’s guaranteed to make you millions! Or -actually- don’t. I would never begrudge anyone their hustle, but if someone ever tries to sell you certified success, you are just funding theirs. Defining your process, making it your own, is how you move forward. If […]

The Next Step

I find myself at a crossroads, these days. I am enjoying both of my jobs immensely. I work with incredible educators who challenge me and my practice in the best of ways. I am also enjoying the creative work that I am doing, both the creative and the copywriting. One feeds the other which feeds […]

Starting a Project

When you are starting a project, even more so if it’s for a new client, the etiquette around the writing can be tricky to navigate. On the one hand, you are the professional they have called in. On the other hand, they have a particular vision that they want to achieve. Finding balance between your […]

Working as a Copywriter

How do you get started, working as a copywriter? This is one of the biggest questions struggle with. Most days I feel good about getting started in this career. Other days I wonder why I haven’t been able to go further. Just remember, your path forward is defined by your goals, not a predetermined plan. […]

Working from Home is Not the Goal

Expectations When it comes to starting this career, working from home is not the goal. At least, it hasn’t been for me. I like to get out into the world and meet with people. I like going to my other job, interacting with peers and students. Can you do this from home? Sure, but if […]

Rich Copywriter

If my goal was to be financially wealthy, then the path of copywriting would be incredibly frustrating. I have no need for a Ferrari, mansion, or a yacht with a helicopter pad. I mean, I wouldn’t say no to any of those things, but my happiness is not contingent on their acquisition. No, the real […]