Preparation vs Innovation
Preparation vs innovation does not have to be a rough conflict. Some prefer to approach projects cold and lead clients into new, unnavigated waters. Others prefer to research and mimic past voices. Each path has its own charms, but only in combining these trails do we find the best way forward. Clients and businesses have […]
Getting the Story
It’s a natural and central part of the job to be writing about your clients and their business. They will want you to write in a way that reflects the voice of the business. To do that, you need to know their story. In getting the story of their business, be careful not to be […]
Distractions
No doubt about it, our day is filled with useless moments. From too much time on social media, to problem solving the petty things for others, or just putting our focus in the wrong projects. There are altogether too many distractions. But like many other frequent problems, it’s not something to run away from, but […]
Breaking Down
We call it by a lot of names: writer’s block, clamming up, or going dry. But at one point, right when you were at the climax of your story, you have felt that brick wall jump out of nowhere and smash you in the face. That story that you thought was so clear becomes hazy. […]
Isolation
We are all getting too used to cabin fever. Don’t get me wrong, being at home with my family is still -by far- my favourite place to be. But there is something about the necessity of ‘staying here’ that can make the experience taxing. In a normal week, I usually get some time to myself. […]
Open Doors
It is a common expression that you should always be looking to open doors and never close them. Most of the time, I would absolutely agree with that. Doors here are a metaphor for clients, opportunities, and the kind of work that we are doing. But while we need to stay in an open and […]
Influencing the Present
I still remember meeting my partner’s grandmother for the first time. She was petit, determined, and fastidious to a degree I have never seen before. Fierce, loyal, and would have taught the most ardent environmental warrior a thing or two about recycling. She had grown up in the Depression, so it was always fascinating to […]
Relax
If there is any word that is most likely to introduce tension into our lives, it’s the word ‘relax’. It almost feels wrong to let go, but we absolutely need to. If we spend all our time in high stress, looming deadlines, and last-minute fixes, we would be suffering from ulcers or worse. The idea […]
Adaptability
While planning is a responsible choice, having a vision that’s too narrow can be damaging. Yes, you might want success for your work to look a specific way. You have made your vision-board and now you are working hard to make it happen. But you should never forget about adaptability. Don’t let your vision of […]
Consistency
Consistency in your daily writing is not something you owe to anyone else. Taking the time to write is a gift that you owe yourself. And while success in writing is the dream, the goal is to get better, both in terms of skill and in terms of balance. Trust me, when it comes to […]