Routinely Creative

Being creative is not something you can schedule and yet we have to plan our day around inspiration. Sitting around, staring at the ceiling, and waiting for lighting to spark in our brains is not particularly effective. That being said, sitting down in front of a computer and being instantly inspired is also madness. And though it shouldn’t really work, being routinely creative is our best path forward.

We all have routines and rituals that we use in this line of work. We use them because usually they are effective. Maybe that means waking up at a certain time, or preparing our coffee a certain time, or going for a run, or one of a thousand moments in a day that have nothing to do with being creative. Those moments where we are investing the time into making our lives a little better.

The goal for us is to make those moments a part of a larger ritual, being creative. And while we don’t want to spend too much time obsessing about the minutiae, it is important that we can reflect on which rituals produced the best results, to keep our routines fresh.

The art of being routinely creative also trains your brain into the patterns that you are going to need in order to be successful. Coming up with new ideas, finding new perspective, and all of the research that goes into it can be hard work. We do not have time to sit and wait for the divine as most times we have to create the inspiration we are looking for.

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