There is Only Time

There is only time. You do not have to find it, make it, or schedule it. The time is there for you to use or ignore, however you see fit. We like to think that we can make time. That presupposes that we have some sort of influence over the day, that there won’t be […]

Writing with Attitude

Sometimes you just can’t fight a bad mood. You woke up on the wrong side of the bed and your morning tea didn’t hit you just right. You are grouchy, hangry, and tired. But, you have a happy little commercial to write, so you plaster on a smile and get to typing. There’s just no […]

Time Away

Time away is nothing you should feel any shame about. Sometimes you just need a moment to yourself, to collect your thoughts, or to rest and get better. Your creativity and mental well-being require time to recharge. And, when you come back, you will be all the better for it. Like taking a moment in […]

Floundering

There are going to be times when you feel like you are lost. None of the choices you are making seem to be making an impact. You’ve jumped into this big pool of creative voices and you haven’t made a single ripple. You are floundering in the middle of the ocean. I wish I could […]

Getting Your Foot in the Door

I don’t have an answer for this. And anyone who says they do you should probably avoid. Getting your foot in the door for your potential clients is the most difficult and necessary task of any business. We are told it’s all about solving problems and providing service. I would agree, in most cases. What […]

Making it Interesting

If we focus too much on the grind, we run the risk of getting bored. Making it interesting elevates the work. If we live inside of our niche, we run the risk of stagnating. Making our work interesting helps us flourish. We need to focus on making it interesting. On finding new ways to challenge […]

Make Sure to Stretch

Don’t get too comfortable in you niche. It’s a sprint that will be over all too soon. A niche is cozy but unpredictable and it can disappear at a moment’s notice. So, every once and a while, make sure to stretch. Stay close to home, by all means. Just push at the boundaries a little, […]

Always Learning

It’s a little cliché to admit at this point, but it is nonetheless pretty important for us to be always learning. There is no one moment of arrival, when you have all of the skills you are ever going to need. No moment where you know everything you are ever going to need to know. […]

The Myth of Multitasking

Dividing your attention is never a good thing to do. Despite the most avid believers, we are not built for the strange task of multitasking. The thought that you are going to be more productive by doing more things at once makes no mathematical or neurological sense. The myth of multitasking tries to convince us […]

Failing with Enthusiasm

We do not always choose to learn things the hard way but often we don’t have a choice. If I could instantaneously know what the market needs from me, or the best way to represent my skills as a solution to their problems, I absolutely would. This, however, is a trial and error business, and […]