The Next Step
I find myself at a crossroads, these days. I am enjoying both of my jobs immensely. I work with incredible educators who challenge me and my practice in the best of ways. I am also enjoying the creative work that I am doing, both the creative and the copywriting. One feeds the other which feeds […]
Starting a Project
When you are starting a project, even more so if it’s for a new client, the etiquette around the writing can be tricky to navigate. On the one hand, you are the professional they have called in. On the other hand, they have a particular vision that they want to achieve. Finding balance between your […]
The Copywriter’s Role
Clients often misinterpret the copywriter‘s role in branding and marketing. We are not there to write pretty words or to ‘send messages’. We don’t have magical abilities to entrance the population with our words. It is not our job to tell you what you should be saying. Our role is to learn, ask questions, gain […]
Working as a Copywriter
How do you get started, working as a copywriter? This is one of the biggest questions struggle with. Most days I feel good about getting started in this career. Other days I wonder why I haven’t been able to go further. Just remember, your path forward is defined by your goals, not a predetermined plan. […]
Working from Home is Not the Goal
Expectations When it comes to starting this career, working from home is not the goal. At least, it hasn’t been for me. I like to get out into the world and meet with people. I like going to my other job, interacting with peers and students. Can you do this from home? Sure, but if […]
Rich Copywriter
If my goal was to be financially wealthy, then the path of copywriting would be incredibly frustrating. I have no need for a Ferrari, mansion, or a yacht with a helicopter pad. I mean, I wouldn’t say no to any of those things, but my happiness is not contingent on their acquisition. No, the real […]
Why Writing
As a professional in multiple fields, I am do get the question often “why writing?”. Especially so far into my first career, it seems insane that I would need to branch out. But that is the best word to describe it: need. Teaching is fantastic. I love every second I am in the classroom, or […]
Knowing
The mad rush, the furious clacking of keys, and you frantically trying to keep up with the rushing in your head. You have the right idea, and you know it. Right down to your fingertips. The excitement is electric as you dance over the keyboard, time slipping away in the rhythmic clicking. It is intoxicating, […]
Keep Writing
Having a great day? Fantastic, get to writing. Having a rough day? Great, reflect on paper or use a keyboard. There is no inconvenient time, no bad mood, and no excuses. We just need to keep writing. I cannot express how much time I have wasted waiting for divine inspiration before getting to work. I […]
Feeling It
There are absolutely days when you have to admit to yourself that you just aren’t feeling it. The words aren’t jumping off your fingertips, the inspiration isn’t coming, and every sentence is a prison. When these moments happen, we must get to know when it’s time to take a break, and when it’s time to […]