Writing with Attitude
Sometimes you just can’t fight a bad mood. You woke up on the wrong side of the bed and your morning tea didn’t hit you just right. You are grouchy, hangry, and tired. But, you have a happy little commercial to write, so you plaster on a smile and get to typing. There’s just no […]
Innovation
Innovation can be a scary word, especially once we have established all of our routines and patterns. Breaking out of those patterns, trying something new; this is deeply terrifying and absolutely essential. Tackling innovation seems to be daunting, especially when we think we have to change the world. We don’t. We just need to change […]